Is all of it monetizable?

As more data about 2008 Internet usage in the US is released, online video increasingly looks like one of the year’s big winners. US Internet users viewed 12.7 billion online videos during November 2008 alone, up more than one-third over November 2007, according to data released in January 2009 by comScore Video Metrix.
 

comScore said more than 146 million US Internet users watched an average of 87 videos per viewer in November 2008—that’s 77% of the total US Internet audience.

eMarketer also puts online video viewers at more than three-quarters of US Internet users, and estimates that percentage will rise to 88% by 2012

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Americans are spending more time online, on both a daily and weekly basis. At-home access far outstripped at-work access time in 2008, according to Harris Interactive. Expect both trends to continue in 2009, as a hefty percentage of unemployed people use the Internet to find jobs or additional training or education, and adults who are worried about the economic and international news check in more frequently.
 

At-home usage saw a more dramatic surge during that time, according to the USC Annenberg School Center for the Digital Future. Their yearly survey found that US Internet users spent an average of 15.3 hours per week online in 2007, compared with about 9 hours the year before.

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According to emarketer.com; The outlook for newspaper publishers is grim. Their business model is broken and advertisers are bailing. Newspaper advertising revenues in the US declined 16.4% in 2008 to $37.9 billion. By 2012, spending will slide to $28.4 billion. Is there hope for this proud medium?
 

Is the Internet hurting newspapers?

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Is it almost time to say goodbye to yellow pages?

Publishers of the local directories often dropped on doorsteps are bleeding money, my colleague Emily Steel writes today. These directories rely on small businesses in particular for advertising, but many businesses are reining in their marketing budgets in the bad economy and buying fewer yellow pages ads — not to mention just the steady migration over time to online advertising. The publishers are trying to recoup some of their lost revenues by selling online ads along with their print ads (think SuperPages.com), but it’s not nearly enough to offset the steep decline on the print side. Internet ads command only a third of the price of a print ad.

Read the article in it’s entirty:  Wall Stree Journal