Is it almost time to say goodbye to yellow pages?

Publishers of the local directories often dropped on doorsteps are bleeding money, my colleague Emily Steel writes today. These directories rely on small businesses in particular for advertising, but many businesses are reining in their marketing budgets in the bad economy and buying fewer yellow pages ads — not to mention just the steady migration over time to online advertising. The publishers are trying to recoup some of their lost revenues by selling online ads along with their print ads (think SuperPages.com), but it’s not nearly enough to offset the steep decline on the print side. Internet ads command only a third of the price of a print ad.

Read the article in it’s entirty:  Wall Stree Journal